Tuesday, October 12, 2010

Poor marketing decision, if you ask me...

Check out Chloe Sevigny's new-ish fragrance campaign for Chloé. Because I am familiar with the Chloé font and perfume bottle, I know that Chloe Sevigny is the face of this scent rather than the brand, but to the average viewer, one may conclude that Chloe Sevigny produces her own perfume line named Chloé. An interesting (and I'm not sure so wise) decision on behalf of the Chloé marketing team.

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